OUR MISSION
At RIP-IT, we're devoted to a single, impactful mission: elevating female athletic performance. We believe in the profound yet simple concept that women & girls deserve gear that fits flawlessly, performs optimally, and mirrors the unique requirements of all female athletes.
ABOUT OUR PRODUCTS
RIP-IT was born from a desire to create better, more protective safety and performance gear for female athletes. We perform rigorous testing to ensure our high safety standards are met and to quantify how well our products improve performance. And we constantly innovate and evolve products to make them even safer and better for female athletes.
A HISTORY OF INNOVATION
RIP-IT was born from a family’s quest to protect one of their own on the softball field. When Lauren suffered a broken nose during a softball game, her father, Mike, and her brothers, Jason and Matthew, recognized the need for a better solution than the bulky, poorly designed baseball masks available. With Mike's engineering expertise and support from Jason and Matthew, they created the first softball-specific face mask, setting RIP-IT on a path of pioneering first-to-market products that address specific needs of female athletes previously overlooked by the sports equipment industry.
We envision a world where female athletes possess the equipment necessary to achieve new personal records, aiming to narrow the gender gap in sports performance. To realize this vision, we dedicate ourselves daily to comprehensively understanding her requirements and transforming these insights into equipment that enhances her performance.