RIP-IT Softball, a leader in innovative softball gear designed exclusively for female athletes, is thrilled to announce a strategic partnership with Millard United Sports (MUS), a premier youth sports organization based in Omaha, Nebraska. This collaboration will see MUS's nationally recognized Nebraska Gold & regional powers Millard Fury Gold, and Millard Fury, donning RIP-IT's new Ringor Pro softball shoe, designed specifically to meet the unique needs of female softball players.​

Millard United Sports has a storied history of fostering young talent, consistently producing athletes who advance to top collegiate softball programs in NCAA Division I schools. Their commitment to excellence aligns seamlessly with RIP-IT's mission to empower female athletes through thoughtfully designed equipment.

"At RIP-IT, we believe that female athletes deserve gear that not only meets their performance needs but also celebrates their dedication to the sport," said Amy Craven, Chief Marketing Officer of RIP-IT Softball. "Partnering with Millard United Sports allows us to support and enhance the athletic journey of these exceptional softball teams with our Ringor Pro shoe, designed exclusively for women."​

The Ringor Pro features a three-plate sole design, a game-changer for players looking for maximum flexibility and quick reactions on the field. The KineticFlex outsole, our patent-pending technology, moves with the foot to create natural motion for smoother pivots, quicker first steps, and effortless transitions between plays. Unlike traditional cleats, which can feel stiff and restrictive, the Ringor Pro is built to adapt to movement, letting athletes stay fast and agile no matter the play.

“We are beyond excited to provide our female athletes with turf and dirt footwear that will provide them unparalleled comfort and performance.” said Mitch Kampbell, Chief Sports & Experience Officer of Millard United Sports.  “Knowing that we have a partner in RIP-IT, who is fully dedicated to female athletes, and has designed this shoe specifically for them, aligns with our Grow the Game initiative and matches our Core Value of Excellence.”

This partnership underscores a shared dedication to advancing women's softball and providing athletes with the tools they need to excel. Both RIP-IT and Millard United Sports look forward to a successful collaboration that will positively impact the development of female softball players.

About RIP-IT Softball

RIP-IT Softball is committed to empowering female athletes by designing innovative, high-performance softball gear tailored specifically for women. With a focus on safety, comfort, and style, RIP-IT continues to set the standard in women's softball equipment.​

About Millard United Sports

Millard United Sports (MUS) was established in 1940 and is dedicated to providing high-quality youth sports programs that serve players of all abilities, from recreational (3/4U - 18U) to national level club/select (8U - 18U). Through quality coaching, top-tier instructors, ethical conduct, and parental involvement, MUS helps young people grow in confidence, loyalty, teamwork, sportsmanship, and skill.